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iA American Appoints Brent Schouten as Senior Vice President, Head of Dealer Channel
Mar 18, 2026
Industry News
Austin, TX (March 18, 2026) – iA °µÍøTV (iA American) announces the appointment of Brent Schouten as Senior Vice President, Head of Dealer Channel. Schouten will oversee the strategic direction and performance of the company’s nationwide dealer network and direct-to-dealer sales organization.
“Brent is a proven leader with a deep understanding of the retail environment and what it takes to drive sustainable dealer performance,” said John Laudenslager, President of iA °µÍøTV. “His ability to lead teams, build scalable organizations, and deliver results, combined with decades of industry experience, makes him the right leader to advance our dealer channel strategy. We are confident Brent will play a critical role in strengthening our dealer relationships and supporting long-term growth across the organization.”
Schouten brings more than 32 years of automotive leadership experience, grounded in a strong retail background that has shaped his dealer-first perspective and leadership approach. Building on that foundation, he spent 26 years with American Financial & Automotive Services and Assurant, where he drove sustained growth, improved dealer performance, and built high-impact sales organizations. Throughout his career, Schouten has been recognized for his ability to lead, develop talent, and scale organizations through strategic execution and operational discipline.
Known for his ability to implement scalable go-to-market strategies and transform dealer operations, Schouten combines strategic clarity with operational discipline and a deep commitment to dealer success. In his new role, he will focus on advancing dealer performance, strengthening relationships, and supporting long-term enterprise growth.
About iA °µÍøTV
With a history dating back to 1984, iA °µÍøTV is both a full-service administrator and an “A” rated insurer for the F&I industry. Thanks to our complete vertical integration, every aspect of our business is controlled in-house, including insurance, products, wealth-building opportunities, retail technology, training, income development, and performance marketing. We are headquartered in Austin, TX and have regional support offices throughout the USA. Our parent company is iA Financial Group, one of the largest insurance and wealth-management groups in Canada. The iA Financial Group and iA °µÍøTV business names and logos are registered trademarks of Industrial Alliance Insurance and Financial Services Inc.
Every day and with every interaction, iA American is “Invested in You.”
*This originally appeared in on March 18, 2026.